"It is NOT the outfit that is causing the problem. It is the marketing of that outfit. This isn't about llf's stuff, or france's stuff, or Square's stuff, or sony's stuff, or microsoft's stuff or rendo's stuff. This is about marketing. This is about using familiarity with a particular product in order to sell more by direct association. It's about misappropriation of trademark. Not one merchant against another." Exactly like you said above. But obviously some do not get the point but reduce this issue to some kind of merchant or store bashing what it never was.

Every organisation rests upon a mountain of secrets ~ Julian Assange