As with all things, it's just another tool. The greatest tool you have at your disposal is your own common sense. Misha - From everything I've read, you may be in a happy minority of Broadway customers. I just went to check their ratings since I haven't looked in almost 2 years. They have the lowest 6-month rating I have ever seen - 0.07 out of 10. It's like the advertised price for the EOS 20D and 1D Mark II right now at Royal Camera (that's actually the thing that reminded me to post that site). It makes me wonder how anyone can see them selling what are probably two of the hottest cameras right now, at X-mas time, for around $600 and $1000 less, respectively, than other legit stores and not think something is wrong.