Companies like Discreet and Alias-Wavefront will also take the price to new levels, so if CL does things right, they'll be in the picture for some time. Everybody who contributes to the Poser galleries and Forum owns a version of Poser. How many would spend $3000 or so for a computer application? Look how active the Max and Maya galleries and boards are here. CL has the right idea, they just have to execute.