He's referring to a modeler of real-life cars whose store was shut down due to trade-dress infringement. Couple of points on that: Any income lost now would not affect the store owner until the 5th of January, since that's when Renderosity cuts the checks. The vendor wouldn't have been in this position if he hadn't been infringing on real-world logos. Lets reverse the position... how would you feel if you modeled a totally original concept car for Poser, and one of the big car companies decided to take your concept and make it into their new model, without compensating you or asking for permission? Not too cool, eh? Same thing. Regarding the rest that is ON topic, it's not the fact that the strings require money spent that bothers some of us, although it does me because we're broke :) What bothers us is that using a "free gift" with strings attached looks an awful lot like greed from this end, which is the exact opposite of the true spirit of the holiday. In principle it looks bad. Whether it's DAZ's call or not would probably make a difference, but the prevalent perception that it's another big company using Christmas as a commercial gimmick.