I don't get the big suprise..... You want a TV, you can go out and buy a 22" for easily less than 200. You want a 40" flatscreen TV you're looking at silly money. You wanna car? Buy a family runabout new for 7000 - or a Ferrari for 100,000+ Want a watch? They sell them on the market for 1. The jewellers can sell you a Rolex you'd have to sell that Ferrari for....... Like anything else, if you've got the money and you want the goods, no problem. To us mere mortals? Damn, that's an expensive monitor! If I win the lottery tomorrow? I'll send a picture of it in my new house with the Ferrari showing through the window ;-) (",)