"Noon...where? Zabriskie Point or Alaska? Toscane or Macchu Picchu? There are far too many variables for that." As I mentioned in the post above yours, time of day and location is entirely possible. Max's daylight system lets you pick any location on a global "map", time of day, etc. to set up a daylight simulation. Of course you can't duplicate the exact intensity of the sun on a monitor, but I dont think that's what he was asking. You can, however, duplicate the lighting of artificial bulbs and such in world space using photometric lights.

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Tools :  3dsmax 2015, Daz Studio 4.6, PoserPro 2012, Blender v2.74

System: Pentium QuadCore i7, under Win 8, GeForce GTX 780 / 2GB GPU.