Darkness, it seems you havent applied UV mapping to your model so Bryce doesnt know how to handle the texture. Im not familiar with Wings3D or even if it has a mapping module but if it does, apply either planar or box UV mapping to your model. Looking at the texture in the component window it seems your texture needs to be applied as planar from top to bottom. Once you apply the texture a .mtl file will be created containing the mapping information and this will tell Bryce how to handle the texture. If Wings3D doesnt have a mapping feature, then you need to go to an outside 3rd party source such as UVMapper or Unwrap3D to do your mapping. These are both good but UVMapper has a free demo which allows you to save your results, Unwrap3Ds demo doesnt allow saving. When mapping, you must move and scale your model objects (parts) to fit exactly onto your texture. This operation depends on the mapper youre using. Also, to get a clearer texture on your model, try putting a bead in the Diffuse and ambient dents or in the diffusion and ambience dents or all four. Further, to use the original texture map also as a bump map, in the 2D pic editor, under the first window, click copy and in the center window click past. This also helps when using the original as an opacity map. One more thing to remember, after youve UV mapped your model, select parametric and make sure everything else is disabled (not checked). If your map is either too big or too small for your model and your map doesnt fit snugly over your model, check-on (enable) pic interpolation this helps to interpolate the image pixels when stretching or shrinking the texture to fit.