Keith - Unfortunately, I think the operative term is "marketing". There is a market for anything that is "pushed" strongly enough. It's what starts lemming-like behavior in society where, for instance, a U-2 album that is nowhere near as good as their first few goes double platinum anyhow. Because the band is heavily marketed and advertised and people buy their records out of habit, some kind of loyalty or because they've been told it's "cool". Its why I have EVERY King's X album, even though their last 2 suck, they're clearly just fulfilling their multi-album obligation and have lost their "fire". Elton John hasn't put out a great album since his second, IMO, but he sells like hotcakes anyhow. Kansas is a hundred times as technically good as the Backstreet Boys, but look who got rich. And I think if one knows how to do such things, they could probably market themselves as some ecclectic, bohemian "artiste" and sell fractals, as well. How did Thomas Kincaid get to be so HUGE? Granted, his paintings are wonderfully done but why him and not Joe Schmo from Idaho? This isn't to say everything marketed is "trash" or anyone who has sold a lot of prints is merely a huckster. Far from it. Image, presentation and simplicity is everything. You do have to have some pretty good artwork but the way you present it is important. When I was at a Digital Light Productions open house, they presented the display of some fractals by the guy I mentioned above like it was some really whiz bang big deal and everyone went to look. They were nice but really simple fractals - great colors. Digital Light makes the nifty kiosks you see at tradeshows and stuff like Star Trek conventions and pc game conventions. I guess how he got the gig was by somehow "promoting" himself to them and maybe he "knew somebody who knew somebody". There's a lot of time and work involved I'm sure but, with determination, cojones and the right entrepreneurial mindset, it's probably doable. The "cojones" part is the intitial outlay of $$ for sample prints and the belief your work is good and perseverence. There probably is some difference between "marketable" art and "real" art as relates to fractals. Maybe that's not a good term - maybe "technically impressive" art? All art is "real", IMHO. Like here - if you allow yourself to detach and look at the images as someone who doesn't know fractals, I think some of the most "marketable" stuff on the fractal pages is not usually the mega-layer opuses, it's those one or a few layer simple and uncomplicated images that have a not too involved shape and colors that people can get their arms around and are really well composed within the "frame" or bounds of the image. My stuff is always complicated but maybe that's why I feel the compulsion to almost always stick a sphere in there somewhere - a simple, recognisable shape my tiny melon can focus on and process amid the chaos and abstraction. Just look at your own work. Other than the reef's, I'll bet your most viewed images have a sphere in the composition or some other, defined or "recognisable" scene or form like flowers or butterfies. I don't think we have 300-400 fractallists here so I assume it's a lot of non-fractallists looking, too. I reckon it's like Janet said - to sell your art "successfully" (in quantity) you have to first figure out how/where to go about it and then you have to put in some pretty good "sweat equity" and get into the mix where you can get "noticed". And yeah, "Beefcake Firemen" don't do squat for me either - Joie, on the other hand, probably would argue the point! - lol. Rick