This makes no sense whatsoever. DAZ still has DAZ Studio available for free, an alternative to forking out a hundred bucks(or more depending on the version) for Poser. DAZ releases M3 and V3 for free, the 2 most pupular human figures there are among Poser users. So now, anyone with access to the internet can get into the Poser world for $0.00 and have some rewarding renders in a day. This means dozens, hundreds, maybe thousands of new customers for Poser content in the near future. So how does that in any way Reduce marketability of anything? Look at the galleries for crying out loud! :P Appearantly ~80% of the people using V3 don't have a clue about morphing her appearance(or they're just too lazy to do it). That means when they want a different look, they'll look for a different figure to accomplish it. This = $$$ for figure creators.