V3 and M3 sales have probably reached a saturation point for the base models. Giving them away encourages people to buy the textures, cloths, and morphs that go with them. Most everyone who could afford (and want) V3 and M3 probably bought them already. Daz is picking up new customers from budget minded people and holdouts who refused to pay for both morphs and base models. One thing not mentioned in most of these threads is that the morph packages are on sale too (15%). It makes it even more attractive for people. It's actually a very good idea, business-wise. I wish they were a public company. I'd buy their stock.