IMHO, I'm sure folks like me were precisely their target:

-Never bought V3

-So, naturally, I was not buying, creating, or sharing any items for their premier product.

-Had really also stopped buying any new stuff for V2 & M2 a while back (not nearly as much new stuff coming out these days) and was just grabbing FreeStuff.

-Got free V3/M3 and immediately opened wallet and bought morph Pak - first purchase from DAZ in more than a year -- dollars that I otherwise had no intention of spending on 3D, so, they did not end up merely robbing Peter to pay Paul, it really was otherwise lost dollars and a dormant customer reclaimed.

(and Im sure that little bit of testimony just made some marketing folks day, I now envision them happy-dancing about going Bingo! Just as we predicted!!)

And, of course, if they do have plans for 4th generation Millennium figures, it would seem to make sense to have a "clearance" period on the 3rd generation stuff, as sales of these items will undoubtedly sharply decline after the release of any newer figures.

No complaints here, and don't see any catch. Looks like a Win-Win to me. Thanks DAZ good call!