It looks very new. I read their 3 or 4 articles. My impression is that it seems to have started out as a reaction to other people's opinions in the fractal art community (whatever that is) particularly the old arguements about post-processing and generally what is and isn't "true" fractal art. The latest post is mainly a review of two fractal art sites and I found it very interesting and "fresh." "They" could have chosen a better name in my opinion. However, mystery and controversy are appealling qualities to have a new site "shrouded" in (no pun intended). Looks promising. We can all get a free blog hosted there! I registered just so I could leave a comment and the host, Blogger, gave me my own blog at the same time! Talk is getting alot cheaper.