Way back when: there was Apple and IBM PC , but the IBM guys produced something that could be and was cloned by other manufacturers. It was wild West time and it was chaotic but there were many sources for PC stuff and many systems for the programs as well as quite a few programs for every task and each had a different way to do the program. Apple was mostly single source - take it or leave it - more efficient , programs were more systematic, but I saw a potential for monopoly type behavior. (Although IBM would dearly have loved to have had that power.) In 15 years, Apple has opened up and the PC world has tightened up, so it is not the same. What those who chose Apple saw as a strength, I saw as a threat. I was speculating that there might be something more basic in general approach to things. It is value neutral, neither is more valid than the other, but it might be an IS. It looked like from your header above, that you saw the morph path as some kind of contest, I am saying that it is not that simple.