Price does matter to me. I buy quite a few products and I'm trying to keep a lid on in the spending that I do on virtual products. That doesn't mean I won't spend $20 or $30 on a product if I really like it, but I won't buy it on impulse. I generally put these types of products in my wishlist and think about it for awhile. If your product is higher priced and someone else has a similar product of equal quality for a lower product, I'm going for the lower priced one, and I don't think I'm that different from other people in that. The best texture for the Daz MFD that I ever bought cost $2.50, and I have several textures for that dress that cost $20 a pop. That taught me a lesson. Price depends on your competition; if you know that a good-quality merchant is pricing much lower than you, you might want to take that into consideration. But, hey, if you can sell it for a higher price and the quantity of your sales doesn't suffer, go for it. You're a merchant. Certainly, no one is going to think any less of you for getting the most profit possible. In the end, the quality of the product is what is going to influence sales. Just my 2 cents worth.