After reading through the thread, I'd like to add to my original post.

While FuneralLaugh made some good points, one comment in particular stood out:

If you raise your already priced $8 item to $20, and two months down the road have it on sale for $10, what have you lost? Nothing.

Actually, you'd have just lost ME as a customer both now and in the future.
I hate it when merchants change prices regularly, it smacks of desperation, not really knowing what they're doing, or pulling a fast-one.
If I'd seen an item for $8 go up to $20 and then put on sale for $10 a month later, it would irritate me enormously.
Regular sales are ok. We (as consumers) understand them and enjoy the 'getting a bargain' feeling. Any other messing around with prices is seen by me as not quite right.

One other point which I don't see raised but is all part & parcel of the selling/marketing concept, is the presentation of product pages.

While this may seem minor in comparison to the product itself, it IS important that the product is presented well. A badly-done product page can make a great item LOOK cheap, and obviously, vice-versa. If a page looks tacky or messy, I probably won't even bother to look at the product itself which may seem shallow, but in my case, true.

Message edited on: 01/17/2005 02:56

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