Pricing does make a difference in HOW MUCH I'll buy at any one time. Like Angelfire, I'll put higher-priced products on my wishlist and think about it, make sure it's something I really want. Since I buy items to use in several scenarios - 1) product promos for my music products, and 2) my Poser comic projects - I also try to buy items that can provide many/repeated uses instead of just one. That having been said, even for one-time use, if it's something that is really killer, but at a high price (the RDL7 set from Sanctum Art comes to mind) then I'll spring for it if I know it will be used where it counts. Here's a situation from my offline purchases (if this helps): yesterday I visited the local Media Play. I stumbled upon a shelf of computer books for .99 cents each. Now, these are books normally costing $30-$50 each (.NET, ColdFusion programming, etc.). Since I'm a programmer, and always taking more programming classes, this was great. I walked out with 20 books for $20 + tax. I would never have done this at full price. Same here. Since I often need "quantity" of products for many of my projects, I try to buy the same way. I think a lot of folks will choose to buy more products at the same price as one product, depending on the situation and if they need/want it bad enough. Speaking as a merchant, I also think you should price products enough for you to make at least your money back, and then a profit. Try to keep the price fair, but charge what it's worth. I have no problem paying $15-$20 for a really good skin texture/character, but it needs to be done well. Hope this helps! --Donnie