Sounds like the result of data-mining gone amok. They take the results of all those check-boxes ticked on websites that ask about income, education, internet connection, etc. They come up with some kind of "correlation" that best is a very indirect measure and make a "conclusion" that is entirely dubious, but it amuses the ignorant.

"Democracy is a pathetic belief in the collective wisdom of individual ignorance." - H. L. Mencken