Really Eovia for the past few years of there existence has been shy in marketing. This has been changing. I see there ads at CGtalk, CGchannel, CGfocus, 3dtotal, etc. And they are positioning themselves in a lot of markets now. I perceive the image of Carrara changing slowly over the next year or two. CS4 was a big leap for them, broad ranging improvements. And if CS5 continues the trend of adding powerful new features and streamlining existing ones, then time will tell. I have made a slight move to Blender myself, and plan on using the two together. Carrara currently lacks a good modeling and uvmapping combo (don't mention amapi, the workflow is annoying). I'm hoping CS5 shows some improvement with modeling internally, and more improvements in basic features, bug fixes, and additional missing features. Brian