put it this way ideal conditions ok? the cash that can be generated is quarter of a millon dollars. thats if ideal conditions are met, eg a 10K run (the smallest most printers will consider - setting up for anything less is a waste of time and money), the book is not undersold etc. as it is, a good estimate would be about 75% of that. who gets it? sure as hell ain't gonna be the persons doing the real work. the Artists. if anyone wants to waste their money on this kind of deal, have fun!