the same I've worked in 5 printers in the UK. none of which would touch under 10K. thats books btw. plus they always had more orders than they could fill with their capacity. all my numbers are based on UK real values. sorry if that does not fit your world view, but thats life. as to "So take your own figures, plug in reality rather than fantasy as the numerical values, take into account the production and mailing of those 2000 copies to art directors, and see how the math works out now." get off your high horse and don't be insulting. just because you, yourself have not been there it does not mean someone else is wrong.