Forum: Community Center


Subject: Open "Call to Artists"

LillianH opened this issue on Feb 01, 2005 ยท 119 posts


ShadowWind posted Sat, 05 February 2005 at 3:34 AM

Again, no one is doubting that the book won't be wonderfully printed and well put together. Yes, they do have a track record that they can publish a good looking publication. So let's not keep going there. I also don't think that this is an evil plot by Rosity to rid people of their money. Rosity has been trying to take steps for awhile now to move into the professional market, but I think that is ill conceived considering the niche they service should be quite profitable in itself.

Rosity is not CGTalk as you eloquently stated. They serve different markets and cater to different audiences. CGTalk caters directly and only to the professional ad agencies and film industry. Their art is very refined toward that goal, and in some cases, even cold of emotion. Rosity's audience are for the most part casual viewers who enjoy seeing pretty art that comes from the heart and soul of the artist. It is this reason I look through here much more than I do CGTalk. This has nothing to do with the talent of the artists, it has to do with the perception and audience that has been developed over the years. It's like the difference between Bob's Art Shoppe in Dallas and the Style Gallery in NYC. Bob's may have some amazing talent that will one day wow them in the big league, but you don't see many NYC high end art afficianados hanging out there. But local people love to buy.

Ironically, this is not only the reason as you say that they cannot justify the price of producing the books like Expose, but it's also the reason why the fee is that much more of a risk that the book may wind up on Ebay instead of kept by the agencies who as you said have a hard time taking Rosity seriously.

I think it's great that Rosity wants to further the concept of digital art in advertising and such, but there is no evidence presented thus far that being in a Rosity publication has brought work for the artists therein and to me, there lies the rub. Even success stories out of the magazine would help in making the potential gain worth the risk.