"if a company "charges you more" for something because the euro is not equal to the dollar, are they really "charging you more?" Aren't they just 'including' the exchange rate in the purchase price?" No, that's just the point. If you convert the price in Euros to the price in USdollars Europeans are paying a lot more than Americans. V5I costs $599 or 599 (approx $770) or 411 (approx $767) That's before tax or p&p, so you can see in real terms we're paying nearly 30% more. From what I understand though this is due to the distributors expecting higher markups. It is likely that Eon has an agreement with their European distributors not to undercut them, hence the higher price. I agree it's not right but the price difference is much greater on other products (I'm thinking about buying a Canon camera that retails for $199 or cheaper in the US and 170 in the UK. That's about $317!) There really isn't much we can do about it! :o( - Baz