Operaguy, I think you are missing the point. Exchange rates describe the relative value of one currency to the next. When one uses the current exchange rate to translate, say, a US$ price to a Euro price, there is no burden. It is just calculating fair market price. However, e-on has fixed the exchange rate at 1 US$ to 1 Euro (not the current exchange rate since the Euro is worth more). Hence, e-on is making more money on European customers for no good reason (because it is before taxes). There doesn't need to be any "burden" when it comes to these things. One only needs to use accepted fair market practices.