I don't think prices will go up. DAZ's strategy seems to be to make this hobby/addiction as cheap as possible. They want to expand their customer base, making less profit on each item, but selling a lot more units. Look at how prices have dropped. First the Platinum Club, which forced other stores to lower prices, too. Now V3, M3, A3, etc., are free. And they're giving away D|S. I don't think it's an evil plan to kill Curious Labs. I think it's an attempt to reach a broader audience, and turn them into customers for their content.

And the broader the customer base, the lower the prices generally are. Hobbyists aren't going to spend a lot of money on a model or a texture. DAZ would have to be insane not to realize this. I think prices will be going more in the Sims direction, rather than in the Turbosquid direction.