Actually, I did check into it at one point. I have HTML and CSS experience, but not anything that will help me through designing and maintaining a store. So I asked a friend for an estimate and he said even using existing software packages it would have run me about 5K just for him to get a store up and running. That was the first hurdle. The second hurdle was getting around the bandwidth issue. In order to provide enough bandwidth for several products, I would either have to pay a hosting company, or pay for the line and server hardware myself (another thing I'm not qualified to do). More expense that I didn't have. I simply didn't have the skills to do it myself ... and I didn't have the resources to pay someone else to do it for me. There are few who probably can. 8-(