'That said, has anyone ever seen a company put their main software product up for sale (even if for pre-ordering) without telling what it really does? Without a "What's New" list?' Games companies do it all the time, quite succesfully. They hint what new features will be available during a long buildup to a games release (which you can preorder if you like) and then all the features are disclosed in a review just before or after the actual release. It's how you generate excitement in something. If a game is a sequel then fans will preorder before any info is disclosed based simply on the pedagree of the previous game - same thing with poser. I love P5 (on the whole), the new features which have been discloased thus far for P6 look like things I would use, it's inevitable I'm going to buy it at some point anyway so I might as well get it in special packaging with a load of free stuff on preorder :P I don't for one minute think you or anyone else here has suggested this but noone has forced me to buy it, if it arrives and it sucks then thats my own fault - it's the risk you take :)