You have a good point there sailor_ed, I think the box art is not the best example (most of the time it is made with the previous version or a beta) but in other promotional material it should be clear. A lot of the visuals are not make especially for Carrara promotion purposes, so you can't blame anyone. A large disclaimer with each image is not the best way to advertise the software. It is still true anyone can re-make the box art with just Carrara (and a picture of a sky), for a lot of other picture you may need other software, more time than the original artist and the same talent as the artist. I think most buyers of Carrara do a broader information search than just checking the gallery at Eovia, there are a lot of beautiful pics in the 'Carrara' gallery over here to convince people that it is a quite powerful piece of software, for a very nice price.