Brian, Without wishing to make an already bad week worse, I think you've missed that this discussion started with a specific example - Marcel Laverdet's illustrations - and that Marcel has stated [quoted above] that he has told Eovia that he used ZBrush in the creation of his images. Now, I agree that a talented enough artist with enough time and patience could produce a very similar image in Carrara alone (or build the Statue of Liberty in matchsticks come to that) BUT the point is that Marcel didn't, he used ZBrush. Now in my view Eovia are not only letting down their customers by not telling the whole truth but they're letting down the artist too. I'd be very unhappy if an image of mine was used to promote a product in this way - not least because you could have the same image promoting several different softwares which wouldn't help anybody.