I saw an ad on Eovia's website for a plug-in they were offering at 50% off. I had been looking at getting that plug-in before so I decided this was the time to buy. I couldn't get that price from the online web store so I contacted Eovia about the advertised item and the price. Well, to make a long story short... This is the guy who responded that the ad on thier website was posted incorrectly and he wasn't going to honor the posted price. Some companies just don't stand behind themselves. I had similar circumstances with DAZ and they told me, yep, it's posted that way, and its wrong but we posted it and we will honor it. What a difference.