Ardiva, I think so too.

Trademarks MUST be defended or they can be lost through "dilution". That dang Cooler is right again. Re xerox, kleenex, etc. Every professional writer used to learn that when you use the word 'kleenex' in a short story or novel, you would get a letter from Kimberly-Clark telling you to stop it, because if kleenex becomes widely used as a common noun (i.e. dilution), it will not be defendable as a trademark, a trademark which is worth a lot to its owners.

Now let me get this straight: Skygirl decided to ask CL for permission after the domain name was registered and the site was up? CL said no, because it was free stuff, but CL said that if it was store it was OK? But then CL wanted a percentage of revenues? Or have I misunderstood.