Yes, this has been an issue for some time but as our kids grow up and the competition gets tougher, they are looking for new ways to be better. It was really hard explaining to my 8 year old why everyone was boooing Barry Bonds at a Padres-Giants game last summer. Whats going to happen if he wants to play college ball some day and does not make the cut because the idiot who's jacked gets picked? Will he consider alternatives then? I don't see this going away any time soon and agree that it is a real social issue!