It's not fun for me either. I use what other creative people offer to me to use....maybe they use that money to buy something that is just as nice for themselves as what they provided to me. I don't mind being part of the great marketing cycle. I didn't build my own house. I didn't design my own car. I have no intention of doing things from scratch that someone else does better. If you enjoy doing it all, good on you. But it's not bad on me for spending my time elsewhere.