A print that size would cost around 75.00 just to get printed. If they self-printed it (which I highly doubt), it would be at least $20 for the paper itself, and a large print is going to drain your ultrachrome inks pretty fast :) Not to mention, 24" wide is up in Epson's large format printer categry, which means the printer itself has to be at least $9000. There are many kinds of art you can sell. Warhol sold silk screens of soup cans for millions. This person is selling terragen scenes for hundreds. Unfair? Not at all. Surprising? Not at all.