Wouldn't sinking to the lowest common denominator mean that they'd have to pander to the Trekies and Ewoks? My belief at this point, with all these tiresome, repetitive threads by the SF enthusiasts, is that they should do it like the RIAA does it. Meaning, no space images of any kind, no wasting time arguing with the Siths over whether it's salacious or not, and if the Trekies don't like it, they can go to one of the NASA sites. No ifs, ands or butts about it.