Aye, we paid full price for Unlimited and the upgrade to 6.5, which is why I couldn't justify spending any money on Bryce 5.5 itself. Although it's a drop in the bucket, my company didn't feel it was a necessary drop at all... And I had a hard enough time convincing them to get Maya in the first place! (And we're waiting for Rhino 4, as well...) But from a business standpoint : Maya Unlimited cost about an hours' worth of revenue here. Licensing drove the price up a bit, since I wanted to be able to use it at home as well. It's nice to be able to do just about anything at a photo-realism level, but so far all I've done with it is soup-up some brochures and our window diagrams...