Interesting thought, but that is specifically about movies. The same doesn't necessarily apply to web sites. Given the history of the web and where so much of the money flows, it may even be the other way around. People approach and access the web very differently than they do movies. And, of course, movie studies look at "over the counter" takings; receipts for 'adult-oriented' material don't always show up in legitimate business surveys. I'm not saying you're wrong hee, Xen; just that it's not always accurate to generalise principles to areas where they weren't originally derived. Besides, if the only concern is "maximising profits", many people find that rather soulless and dispiriting - customers and business-people alike. I've known a few people who have had more satisfaction from doing something they love and making a living, rather than doing something they don't love and making a killing. Thanks for the link. Peace, cam :-)