Generating excitement in advance of a product's release is standard and common This isn't just any old product, so I can see why EFA and RDNA wanted to let people know about it in advance of its release. They even went so far as to give an estimated timeframe of "sometime within the next two weeks." OK, so it turns out to be three weeks. Is that so awful? By every evidence, this is going to be the most advanced human mesh for Poser yet; I'm sure it'll be worth the wait. It's not like, say, the teaser trailers for "The Da Vinci Code" that are being shown now. That movie won't be released for more than a year. Anyway, I trust that RDNA and Anton didn't mean to mislead anyone.