yes Simon...well put...I also believe it is what one wants to achieve in the output too! I chose my cam carefully...this time last yr, I had a prosumer Minolta Dimage A1, before that, a Fuji S5000, and before that, a Fuji 2300 point and shoot! I call it progression to ones needs :) End of the day, good thing about digital is we can go out, take 100-400 odd images and get a few good ones...be it with any cam!