If the "Arnold" renderer they bought is all it's cracked up to be then the investment might be worthwhile. I'ts supposed to be a whole ney kind of technology. Unless they've developed a whole new level of ease of use though, I imagine it's going to appeal more to the render in Max/Maya type of Poser user.

"Democracy is a pathetic belief in the collective wisdom of individual ignorance." - H. L. Mencken