(Deleted a couple posts so's I can pull my head outta my rump numbers-wise. Here's the slightly revised and improved version:) In reponse to DAZ selling items at low prices as a "last-ditch effort"? It's not desperation, Gabe, honestly. The whole Platinum Club idea brings consistent income, regardless of whether or not someone buys anything at all at PC prices (A monthly membership comes to $117.40 a year, a lump-sum year-long purchase costs just under $100.) This is steady income, and members don't usually buy something one item at a time, but in groups of items, which means that the CC transactions are pretty much at a sane volume. It also means (usually) that folks who shell out for the PC membership are going to be buying enough items to at least justify the membership fees, which is a better guarantee than most contibuting merchants would get. A good parallel is PWFW. Folks buy an all-you-can-eat membership to past and future-term items from the place for a monthly, quarterly, bi-annual, or annual fee. The products by this two-person enterprise are decent and consistent in quality, volume, and release frequency. The average "price" of an item actually drops with each new item made, though admittedly mesh obsolescence tends to mitigate that a bit (I mean, have ye bought any clothes for the Zygote Nude Young Woman recently? They still got plenty.) PWFW has been around at least since 2001 that I know of (prolly earlier?), and has grown steadily with little more than word-of-mouth advertising. I've worked in companies with low-volume/high-margin economics (PDM's heavy structural steel fabrication facilities, where margins per unit can sometimes total over a million dollars), and comapnies with high-volume/low-margin (George's Foods, where any given facility has 250k chickens turned into cutlets each day - margins per unit hovering at maybe $0.10 per on average.) Both models can and do make a healthy living, so long as there is an intelligent plan and forethought put into the enterprise. /P