E-mail Hash. Tell them you have several 3D programs and list them. Tell them you would be interested in trying out their program and ask about a "competitive upgrade" price. That's what I did when Carrara 4 came out and Eovia doubled the price. I contacted Hash with the above information and got them to give me a competitive upgrade price of $199 which is exactly the academic price. Not bad and just $10 more than what Eovia was asking to upgrade from 3 to 4.