Nah. Not even sad. it's normal. It happens everywhere and with everything. That doesn't make it not sad - that makes it epidemic. It may well be human nature - but then so is hate mongering, prejudice, racism, war .... just because it is human nature doesn't mean it is acceptable or that we shouldn't try to rise above it. I would hardly call it a "war", but I do think it's possible (and perhaps logical) that the two companies are inwardly strife, despite their placid demeanor I think that often on-lookers think that because two people [or companies] compete with each other that they must dislike/hate/be at war with each other. I have many heated verbal fights with one of my best friends which to an on-looker might seem like we can't get along at all, but to us it is just like playing a game - we both know and respect each other's views on things and at no time do we take the verbal battles seriously and in nearly 20 years we have never been upset or angry in any way during these battles. Now I don't know if it's the same with eF and DAZ but it may well be that they really have no problem with each other at all. The truth is, I doubt that what DAZ is doing hurts eF at all. Sure, some people might decide to get D|S rather than buy Poser and so there might be a lost sale, but I think in most cases that happens it is a sale that was never very likely anyway. People have just so much money they can spend and if they don't spend it on Poser but get D|S then they will likely spend the money on content but they will still [in most cases] spend it. In the end, the more people using programs like Poser the more people will - people have to know about sopmething before the can buy it and each person out there using a 3D pose&render program is a bit of free advertizing for every company that makes one. Honest competition is good for the market place. Not always in the short term, but in the long term everyone benifits - well, except for the people selling real junk - they benifit from consumers not seeing any other product so that people don't know they have bought junk, but I don't see that this applies to either Poser or D|S. Now I don't know if the people that own and work at these two companies agree with this view and maybe they see each other as a threat to their paycheques, but if so I think they would be foolish and since the two companies both say it isn't the case, I think it is reasonable to take their word for it. People always seem to want to find conflict in everything but the truth is, life is more than conflict - even in business.