Though I haven't used DAZ Studio much (I like all of the Poser bells and whistles too much! LOL), I do feel that there is a place for it, and that it still makes sense for DAZ to go ahead with it. If only for the benefits that good healthy competition offers for the consumer. Without competition, things stagnate. There is no incentive to "make it better" or to "do it different." Competition gives you the impetus to build a better mouse trap, the drive to be innovative, the satisfaction of knowing that you've created something new. And, of course, we benefit from it ... I think it's exciting that things will branch out!