'In most cases, those who use higher end 3D software are more apt to model their own content' Deecey, I have to partially disagree with that for two reasons. One. The possession of high-end software doesn't necessarily mean you have the talent to use it. Nor does it instantly make you a great modeller. Two. A lot of high-end software is used by companies who don't have the time to mess around building things. A learge percentage of them may not even use the software for modelling at all. In advertising (a world I know well), the cost is passed on to the client, so it's easier to just buy. What the client pays in advertising is money he would have paid in taxes. Better to spend it than be taxed on it. So in the end, it's you and me who pay for all the TV commercials which bombard us on a daily basis. Um.... sorry. Went off on a bit of a rant there. Anyway, what I'm saying is that max or lightwave users are probably more likely to build their own models, but there ar still plenty of 'em who'll cough up the dough. mac