Xena your math is off but your example is sound: $20 product selling 100 copies is $2000. store 50% cut is $1000. So merchant makes a total of $1000. 40 hours of development time comes out to $25.00/hr. BUT most products of quality take a month to develop, texture, and test. So same product selling 100 copies is $2000, again 50% cut to store merchant makes $1000, but development time is 160 hours (4 weeks 40 hrs a week) and now merchant is only making $6.25/hr which is basically working at McDonalds. Add in quarterly taxes (in USA), and Merchants aren't making a lot of money unless they sell a lot of product. Support your favorite Broker/Merchant. If they have a store they run then buy direct it's usally a bit cheaper to purchase and the merchant makes 100% of the sale. Yeah we are spoiled by Poser pricing. As bandwidth pricing goes up and more people learn to put out quick products at cheap prices more and more Merchants are feeling the pain.