The bottom line to this topic isn't 'Is content underpriced?'. It's 'What's the customer's perception of content price?' And that, (as we can see from the replies above) will vary from customer to customer. In general, I think most people realise that a large percentage of poser content is a good deal. There are plenty of dud products out there, some fly-by-night merchants, and a few people who try to make a quick buck, then give up when they find out how difficult it actually is. Remember this. If it was easy to make high-quality content, there wouldn't be any merchants at all. We'd all be making our own. Since we aren't, it follows that we have to pay for what we need. Simple logistics. I can't physically build a mercedes, so if I want one, I have to buy it (I wish!). The same goes for poser customers and content. What's important is to buy from merchants you can trust, or stores with a good reputation. Aeilkema goes out of his/her way in every thread to put down DAZ, but DAZ offer every customer a 30-day, no-questions, money-back GUARANTEE. To me, as a customer, that says they stand 100% behind what they sell. Not many companies in either real-world or virtual goods do that. Most of my own products cost $15 - 25. I spend an average of 3 months on each project and they continue to sell for years. I've just done a total rebuild of a product I made 4 years ago (updated it for P5/6 and DS), because it still sells today, and I want it to be up to the mark. I'll continue to put a lot of time and effort into every product becuase I'm in it for the long-haul. I do this for a living, and I don't want customers getting shoddy products. So, as a customer, choose your content well. Read everything you can before you spend money, and if in doubt, ask other users. If you buy junk on impulse, you only have yourself to blame. There are lot of high-quality items out there. Just take the time to make sure you get them. mac