I agree with RubiconDigital: Some customers don't even bother to ask for technical support, they just jump straight in and post a negative review. Why do customers just assume that they won't receive support from the merchant? Why do they post a review saying "It didn't work for me" rather than trying to solve the issue? Another issue is the fact that customers can leave reviews months after they have purchased the product. A customer can purchase an item and come back to leave a negative review 6 months after they purchased the product. Um, isn't that a little late? Why didn't they use the product when they purchased it? Why did it take them 6 months to figure out they had a problem with the product? You don't go to Wal-Mart, purchase a chair, and then try to take it back 6 months later (even if it is still in the box). And Xena is correct- a while ago, merchants had the ability to display (or not display) the reviews. Under this system, a merchant could choose not to display the negative reviews. On the other hand, this meant that the merchant could look into an issue and try to resolve it before the review was posted for everyone to see. But, this was changed: now ALL reviews are public, even the short ones like "Excellent" or "Didn't work for me". --John

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