This camera will hit like a hammer. It's cheap. It has great resolution is fast enough 3fps is more than most of us need. And now who buys that camera? Lot's of people. Why does someone buy the 20D ... cause there is nothing between the 20D and the 1DsMk2, yet. Most of them would spend even more Money than their 1500 for the 20D, but not $7K for the 1DsMk2. Now there is the 5D and I'm very sure it will drop below $3K very soon. (Only a little thing ;-) Then the old 10D was anounced they talked about a price of $2,5K I'm sure that this will be my second body.