$50 was good for [Apollo Maximus], but even with all that is included, $100 is too high.

Putting together an equivalent package for M3 -- base figure, head morphs, body morphs, bodysuit, hi-rez textures -- you'd be looking at about $85 and that's even factoring in that the M3 base is free. For a David package of similar content, you're looking at $115. All things considered, Apollo is actually priced close to the same as other male figures, the main difference being you spend the $$ in one shot rather than in bits and pieces like the unimesh figures.