Man! This is just awsome. Think I've got more valuable info in these messages than from several weeks at any class. Great body of knowledge in this community for sure.

bonestructure:
I'm very pleased and happy to see you join in the debate here. Just the man for the job and if you think it's a good cover - then I'm fully satisfied with it.
Not very original - no - and my thinking was more to go for mood than "shouting", bearing in mind the kind of productions I've seen from "Frantic Foam Gobowler" (c'mon - can't use the real name without getting sued).
Kind of surprised myself with "pulling it off" with two stock images (one eye and the life buoy) and getting the rest done in Photoshop solely.

Perhaps I should explain what I ment with "finding examples of really bad cases" in a previos message.
I don't know if this is general practice but when a "non Swedish" production hits our domestic market, the artwork with it have to be translated - and here, shit can really hit the fan.
It's a must to put in how many stars/wasps/cows/whatever that this-and-that newspaper have given it, litterarely putting the bloody stars/wasps/cows/whatever in - over the design. Also, at the bottom it's an absolute have-to to make a border in (at best) red and yellow to put some text saying something in Swedish about whatever. But don't be surprised if the border is pink stripes with green dots ore something alike. Also, the distribution company have to put their incredible ugly logo in and then some independent critic must have his/her space to say whatever they feel they need to.
Then, the video rental must put at least two - preferably more - round shaped stickers in pink/yellow/orange etc, saying "new" or "hot" or "49:- a day" or something really enlightning.
So, trying to figure out what the original design actually looks like can be a darn right decryption job.

...there are actions that will create templates for several DVD cover requirements.<
Now how did I miss that..?
Getting right at looking into it at this very moment.
Thank you very much for that pointer. :-D

And, I will certainly look into all your suggestions presented.
Thank you very much! A pure pleasure.

Ganthor:

Create a fake company (Continental Lint, for example) and create...<
Actually, when you mention it, this is a process just taking place, but not for a fake company since I need this for myself. And is that a learning - oh yes sir, it is !
Never thought of a billboard though (you rarely see them around here except when election for government) but I'll put that in my To Do. I see the "problem" with it being viewed for 8-10 sec's in 70 mph. Nothing for text based info using Times 12 with minus-tracking .. ;-)

Sans 2012:
...and a concidered suggestion the outer glow was.
Thing is I had already put an outer glow to it with default settings but thought it worked better when set closer to a solid outline, so basically our thinking was the same.

Well, this subject have generated quite a number of messages now, but I'm still very happy about and interested in further opnions - about good or bad, if it works or sucks and why it does any of that.
This is damn right hard core education.

Ever so thankful for all your opinions:

-- Jiger --